Abstract

Shirly Brian and Ndemo O. Tiberius

Owing to globalization, enterprises continue to face increasing pressure from competition across the globe. When compounded with the changing needs of customers, complex business uncertainty and market instability, it becomes apparent that enterprises face increasing challenges in improving and maintaining business performance over time unless they actively manage these pressures. Entrepreneurs need to embrace an entrepreneurial mindset to recognize the threats and opportunities in their environs to ensure that their enterprises find a place in the financial sector and access to credit with ease. Entrepreneurial Orientation (EO) is often pointed out as an antecedent of competitive advantage, growth and superior performance. However, the question that remains unanswered is what effect EO has on firm creditworthiness in the face of government regulation and technological factors. This study aimed at establishing how EO impact on the creditworthiness of an enterprise. This is a conceptual study with a detailed literature review of the constructs. The review concludes that EO is a determinant of creditworthiness thus a driver of performance in microenterprises. Government regulations and technology are key in ensuring that EO has optimal effect on creditworthiness.